UNLOCKING
PLANT
POWER
Consumers want to eat more plants.
Farmers and retailers want to sell more, high-quality produce.
But there’s a gap from intention to action.
That’s where we come in.
Our experiences highlight the wonders and flavors of plants —
and make cooking them easier.
OUR WORK
Launched at NYC farmers markets in 2023, the Market-to-Meal Kit was our first experience product.
THE EXPERIENCE
01
Discover
Sample the meal and learn about prep and impact
02
Purchase
Everything required, in reusable packaging
03
Cook
Follow our custom recipes, with video tips + impact insights
04
Return
Return reusable containers and discover new flavors!
OUR MISSION
We're advancing a future where whole plant foods are celebrated as a foundation of health and sustainability in every community.
Why?
Plants hold the power to solve two global crises:
worsening dietary health and climate change.
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They're also incredibly tasty.
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The solution?
Adding diverse, delicious plants to our diets!
WHAT OUR CLIENTS SAY
J.M.
“[The kits] have been a great way for our family to eat clean and healthy!”
Lina D.
“Really liked the recipe and produce, and loved how sustainable the packaging is.”
Gregory L.
“The food was delicious, easy to prepare, and inexpensive for the size.”
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